OUR STORY IS DIFFERENT
We are a group of professionals who have worked in the jewelery industry for many years, lately as senior executives of European jewelery companies.
Each in its area, we have strong practical experience in product development, manufacturing and marketing in the most varied markets worldwide.
We live as jewelery faced a radical change in the concept of purchase, in which it was no longer a purchase “with value to pass from generation to generation”, to a purchase of trends and consumption.
It was done through lighter jewelry, and the use of diamonds of more commercial qualities, in order to allow a price more appealing to new trends, but always exclusive.
We also live as the consumer has become more knowledgeable, more demanding and with more purchase channels, such as online stores and marketplace platforms.
We live, work hard and learn something.
And for that, we are all grateful to the various Companies in which we serve and have allowed our professional and personal enrichment.
It is time to face the market directly, to lose hours of sleep looking for solutions, to suffer with the faillures and to vibrate with the successes. Anyway, grow!
Also, the time to allow others to join us and eventually enrich themselves with this experience.
The time for JoiaPerfecta has arrived. Long life!
Years and years of working hard for third parties with different ways of approaching the market, whether through the concept of Design, Price or Brand, we have been building our own concept with which we do not intend to be bigger or better, just different.
We now thought it was time to take a different approach to jewelery, ours!
Based in the school of Tiffany, René Lalique or Boucheron who dared in the jewelery of the beginning of the 20th century, to cross precious materials with non-precious materials.
We decided to design jewelry for daily use, either because of its volume, design and price, combining the usual noble materials used with the inclusion of other less common ones, such as, in these initial collections, handmade porcelain.